Let’s get real for a second. When was the last time you hired someone off a Google search and didn’t check for photos, reviews, or ideally, a video?

Exactly.

We all want to know who we’re dealing with. We want to see them, hear how they talk about their work, and get a sense of their vibe. That’s what a great video does. It’s not just content. It’s proof. It’s trust.

At Local Pros NS, we work with small, hardworking businesses across Nova Scotia. Landscapers, dog walkers, cleaning professionals, roofers, electricians, hair dressers. The kind of folks who don’t have time to worry about their online presence because they’re too busy doing the job right. But here’s the truth. If you’re not showing up online with a face and a voice, you’re invisible.

That’s why I believe every local business should have a video. Not some stock-footage ad with a voiceover that sounds like it was recorded in a closet. A real video. You, talking about what you do, showing off your craftsmanship, and giving people a reason to choose you over the guy with no face and a Gmail address.

It doesn’t have to be long. It doesn’t have to be fancy. But it has to be you. Authentic, confident, and proud of your work.

And the best part? That one video becomes your intro on your website, your pinned post on Facebook, the thing you text a potential client when they ask what kind of work you do.

It’s your handshake before the handshake.

So if you’re a small business owner in Nova Scotia who’s been putting this off, thinking you’re not camera ready, let me tell you something. Your clients don’t care if you’re polished. They care if you’re honest. They care if you care.

And a good video shows that faster than any business card ever could.

Let’s get you on camera. You’ve got a great story to tell. Let’s make sure people see it.